The trends discussed above clearly show that the fashion business is exploring all aspects of expansion i.e. it is bound for a multilateral expansion rather than only unilateral expansion. Multi lateral exapnsion is happening at every part of the value chain as well as for every consumer segment.

The Indian fashion business is taking cue from international standards as well as the burgeoning consumer apetite to create their own growth path. Fashion companies are taking a much larger perspective of this industry in India and consolidating their position to face it. Onthe other hand, the Indian consumer is at a preliminary stage of development and yet due to international exposure trying to keep pace with the international fashion scene creating unprecedented pressure on companies to perform.

This is a window of opportunity which the Indian fashion industry should make the most of before it reaches maturity which will signify slowdown. Companies need to react as well as participate through in-depth understanding of fashion and consumer demands to take on this challenge.

References

www.organicexchange.com

www.fibre2fashion.com

www.emergingtextiles.com

India Luxury Trends - The Knowlegde Company

India Consumer Trends 2006 - The Knowledge Company Hindu Business Line The

Economic Times